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Research papers

Future proof strategies

How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.

Catalogue: Latin America 2020 - Insights Festival
Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani
Companies: ROQUÉ Marketing Insights, Design Narratives Ltd., Holcim
October 19, 2020
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Citation

Roqué, Ortiz Ferrer and Urani (2020a, October 19). Future proof strategies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-proof-strategies


Research papers

The world housing market

This paper presents an analysis of the world housing market for the period 1960-1985. Historical and projected data are presented for number of households, conventional homes in place, homes wired for electricity, homes containing piped-in water,...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Ives Harvey, Andrew C. Gross, Roger J. Calantone
August 28, 1977
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Citation

Harvey, Gross and Calantone (1977a, August 28). The world housing market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-world-housing-market


Research papers

A housing layout survey

Audits of Great Britain Limited recently collaborated with the Ministry of Housing and Local Government on the Housing Layout Survey described in this paper. The Survey is part of a long term programme of research which has already included a desk...

Catalogue: ESOMAR Congress 1968
Author: John F. Drakeford
June 15, 1968
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Citation

Drakeford, J. F. (1968a, June 15). A housing layout survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-housing-layout-survey